Who would be the audience for your media product?

Audience research from Shannon Fowkes

These are the qualitative and quantitative responses we received from our survey.Some responses helped us form ideas of our narrative structure and what our protagonist will look and act.Overall, this helped us figure out our target audience as most of our responses were from those between the ages of 15-17. The actors in our opening are also in this age range, which will make it easier for our target audience to relate to the characters. Asking for the respondents hobbies helped us figure out what type of people are attracted to the dystopian genre and asking for their gender helped us know what gender this genre is most appealing to. Our genre is most appealing to females, which lead to us having a female protagonist, but we will try to appeal to all genders. From looking at the hobbies we can tell that a dystopian film attracts many people with many interests, so we do not have to worry about only being appealing to a certain group of people.